"At the end of the day, we don't save lives; we just try to make them better one hour at a time. It makes no difference whether you’re an oil tycoon or a gas station clerk; for that time that you sit and smoke together, you're both able to enjoy the moment, no matter who you are—this is the experience we want to be a part of.  We have one goal: to give you, the cigar smoker, an unforgettable experience".