Umnum pays tribute to Central America's indigenous culture. Tobacco was the axis of the initiation rituals of millenary Amerindian culture, from Cabo Cameron in Honduras to Rio Grande in Nicaragua, but only the Chamans or Sukia had the privilege of consuming it.

Umnum's ring displays the image of the Sukia spirit, the black background represents the world of dreams, while the gold represents the fire and ash, indivisible elements of cigars.